Search Engine Optimization So what is SEO?
What is changing in SEO. Search Engine Optimization (SEO) changes on a continuous basis, and local businesses that want to stay ahead of their competition have to be aware of those changes constantly.
We stay on top of what is changing in SEO so our customers stay informed of this and remain ahead of their competitors.
You should not avoid practicing SEO despite these ongoing changes – SEO is critical to the growth of many local businesses.
WHAT IS SEO?
Search Engine Optimization (SEO) is the strategic system of increasing website traffic, quality, and website visibility via strong technical On-page and Off-page tactics.
TOP REASONS LOCAL BUSINESS SHOULD INVEST IN SEO
We have put together the benefits and the reasoning behind the benefits for you to understand why local businesses require SEO strategies in 2020.
Want to know why SEO is important to local businesses? Or would you like to find out why SEO is a good investment for 2020, or why SEO is important for your online success? We intend to answer these questions in this short article.
There are recent changes and a few more that we will go over. We cover the search console, crawl limits, data set, and new structured data, Meta robots, core updates, some google product improvements, google algorithm updates, and more ranking factors added in the Google algorithm. Everything that happened last year is the foundation to lead us on focusing on SEO this year.
SEO OFFERS “EVERGREEN” RESULTS FOR YOUR LOCAL BUSINESS
SEO is a long term method/strategy – not a product you can buy and see instant results. SEO has many impacts on your local business. Some business owners will often ask how long it will take to get the first search rankings for specific keywords?
We have experienced many business owners & companies that start doing SEO, and after just one or two months, they give up, stating, “SEO doesn’t work,” and we did not receive the results desired, and we have to justify the cost. SEO, in most cases, can be more affordable than paid campaigns, although it will take longer to see the results.
If you start a new website, you will normally see SEO results in 6 to 10 months. This may seem like a long time for business owners, but if your SEO is set up correctly –all that work and waiting will keep your local business site on the SERP (Search Engine Results Pages), resulting in years of “free” traffic. For a local business, SEO is a great investment; it will help propel your business to the next level.
SEO is critical to small businesses that are struggling to gain new customers. In SEO, there are two key pieces to success: A strong plan/strategy and a dedicated team to achieve ranking success.
ORGANIC SEARCH IS THE BEST TRAFFIC FOR LOCAL BUSINESS
Organic search is an important source of website traffic. Many studies have proven that the value of organic search provides a higher probability of a sale then paid traffic. Search visibility is critical as Google owns a high majority of search than competitors Yahoo, Bing, Yandex, DuckDuckGo, and more. We know the importance of a website for online or offline business, and the reason a website is found in search is by playing within Google’s rules.
An optimized website – strong, original content, with quality backlinks – will maintain the website as an authoritative and trusted source in Google’s eyes, and your site will be rewarded with higher rankings.
LOCAL SEARCH WILL YIELD HIGHER TRAFFIC
When we talk about why a business requires SEO, a local search should also be included. Mobile search and voice search has been increasing in recent years, local SEO has been leading the SEO trends, and is now almost mandatory for every local business’ success.
When users search for a business on Google/Maps, it helps searchers to find out more about your business: including your address, website, phone number, and much more.
Google My Business is a fantastic method to implement your search strategy. GMB will show your business name, address, phone, social accounts, images, create posts, and more information as you set it.
SEO WILL HELP BUILD TRUST AND AUTHORITY FOR YOUR BUSINESS
Google states that all websites have https:// – an SSL. The objective of SEO should be to gain trust with the search user and Google by providing content that is original and can be shared between users.
Google also prioritizes user experience as a top-ranking factor with responsive content, fast loading, use of proper header tags, etc.
In today’s SEO landscape, everybody knows about the importance of traffic, leads, and trustworthiness, but few understand the importance of User Experience (UX). By gaining the trust of your visitors, you will gain authority, but gaining authority is not an easy task. To gain authority, you must provide a fast, responsive, content-rich website that provides answers to the visitors’ search queries.
SEO CAN BE MEASURED
In Google Analytics, you are able to measure data on your site. Having this data will give you a look into where you are currently, also providing you with an understanding of where you want/need to be, SEO can help bridge the gap with metrics along the way.
SEO can be a little complicated to comprehend the data being provided, and you will have to monitor the data often before taking action. A strong SEO consultant will start by sorting out worthless data; this is usually not a challenge.
Do you really Need Search Engine Optimization (SEO)?
The proper way to start an SEO campaign is first creating a website audit to find all of the foundational issues with the site before getting into the on-page analysis; once those issues have been fixed, you would then go into the individual URL’s and work on-page SEO; finally, off-page SEO will need to take place.
WITH THE RIGHT CONTENT, YOU CAN PUSH YOUR AUDIENCE
As we all know that content is king in search rankings. If your content is optimized, original, and meaningful, users will inevitably spend more time on the pages of your website. So the systematic approach to search optimization begins with keyword research.
It’s understanding your user’s needs. There are many other technical SEO changes that can and should be considered like high loading page speed, poor images, responsive website, and much more.
VOICE SEARCH IS TRENDING; YOU GET HIGHER TRAFFIC
In recent years, voice search has been steadily increasing. There’s no doubt that voice search has been growing, and there is no reason why it will not continue to grow through 2020.
Many business’ have developed voice search technologies for assisted apps for user questions. Optimizing your website for voice search is the future of search on Google.
It is important to make your audience more aware of your branding and make sure they hear about you as much as possible. This will help you by raising your brand visibility and get other benefits like authority, traffic, and revenue. SEO is significant to get to know your users and join in with them and help them get to know you. Quality SEO has many future growth opportunities for building a local business and a stronger brand.
SOME CONCLUDING THOUGHTS
Although the mobile search is trending, video is dominating, and the future is here with voice-driven search, we need to keep an eye on security and the safety of user data. User experience has become more important than ever before, and we must continue to create relevant content and graphics to meet user intent.
If you don’t know where to start or maybe have a business that need more customers but you are not sure how (SEO) can help. Please Feel free to contact us and we will get started in the right direction.